About

About

Brenda is a New York-based photo creative director and executive producer with 15+ years art directing, concepting, and producing photo and video for fashion, beauty, and lifestyle brands.

From celebrity editorial to still life, e-commerce, and motion, she shapes ideas at the brief stage and carries them through to delivery bringing creative precision, budget discipline, and calm on-set leadership to every project.

Her career spans senior in-house and editorial roles at SPANX, Boll & Branch, Hearst Magazines, and Condé Nast, where she led visual direction across campaigns, art directed editorial features, oversaw multi-million dollar productions, and built and managed cross-functional creative teams. She has art directed and produced work for brands and publications including Cosmopolitan, Women's Health, Seventeen, Glamour, ELLE, Laneige, Peloton, Target, and SPANX, collaborating with top-tier photographers, directors, talent, and creative agencies throughout.

Brenda works across every production format campaign, editorial, e-commerce, still life, motion, and social and operates equally well brand-side and agency-side. She is available for art direction, creative direction, executive producing, and project-based collaboration with agencies and photographer representatives.

Creative & Production Capabilities

Art Direction & Concept Development Photo concept development and treatment writing · Visual research, mood, and reference development · Creative briefs and shot list creation · Look development and styling direction · Photographer commissioning and creative partnership · Art direction across stills and motion, on set and in post · Casting direction

Pre-Production Budget creation, bidding, and contract negotiation · Scheduling and project management · Location scouting and permitting · Casting models, talent, and celebrity · Crew hiring and management · Vendor sourcing and negotiation · Art buying and usage/licensing · Equipment and studio booking · Call sheet and run-of-show creation

On-Set Production Art direction and creative leadership on set · Full-service EP and line producing · Client liaison and stakeholder management · Set and wardrobe oversight · Digital tech and workflow supervision · Budget tracking and wrap reconciliation

Post-Production Retouching and color brief supervision · Post-production oversight and delivery management · Digital asset management and final delivery · Usage and licensing tracking

Shoot Types Celebrity editorial · Fashion campaign · Beauty campaign · Still life (beauty, product, accessories) · E-commerce (on-figure and flat lay) · Motion and video production · Social content

Let's Work Together

Available for art direction, creative direction, and executive producing across fashion, beauty, and lifestyle.