About

Brenda is a New York-based Executive Producer with 15+ years of experience leading full-service photo and video productions for fashion, beauty, and lifestyle brands.

From celebrity editorial campaigns to still life, e-commerce, and motion content, Brenda manages every stage of production concept through delivery with a reputation for creative precision, budget discipline, and calm on-set leadership.

Her career spans major in-house and editorial production roles at SPANX, Boll & Branch,Hearst Magazines & Condenast, where she oversaw multi-million dollar campaigns, managed cross-functional creative teams, and built the systems and vendor relationships that keep complex shoots running seamlessly. She has produced work for brands and publications including Cosmopolitan, Women's Health, Seventeen, Glamour Elle Laneige, Peloton, Target, and SPANX, collaborating with top-tier photographers, directors, talent, and creative agencies throughout.

Brenda operates across all production formats campaign, editorial, e-commerce, still life, motion, and social content and brings deep expertise in both brand-side and agency-side production environments. She is available for freelance engagements, project-based collaborations, and ongoing partnerships with agencies and photographer representatives.

Production Capabilities

Pre-Production Creative concept development and treatment review Budget creation, bidding, and contract negotiation Scheduling and project management Location scouting and permitting Casting models, talent, and celebrity Crew hiring and management Vendor sourcing and negotiation Art buying and usage/licensing Equipment and studio booking Call sheet and run-of-show creation

On-Set Production Full-service on-set EP and line producing Client liaison and stakeholder management Creative direction support Set and wardrobe oversight Digital tech and workflow supervision Budget tracking and wrap reconciliation

Post-Production Post-production oversight and delivery management Retouching and color brief supervision Digital asset management and final delivery Usage and licensing tracking

Shoot Types Celebrity editorial Fashion campaign Beauty campaign Still life beauty, product, and accessories E-commerce on-figure and flat lay Motion and video production Social content production

Select Clients & Publications

SPANX — Boll & Branch — Hearst Magazines — Cosmopolitan — Women's Health — Seventeen — Laneige — K18— PELOTON

Let's Work Together

Available for freelance engagements across fashion, beauty, and lifestyle production.